How to Find the Hole in Your Messaging

Sally Kohn: What kind of frameworks do you use to help people find the holes in their messaging? She says it's hard to choose. We all feel like our product or our coaching or whatever does so much. How do we only say these few things about it to really get the most qualified people paying attention?Kohn: Yeah, absolutely. So I've got five points on that framework that we look at to see like where there might be a gap. If we can solve the if we can identify the gap, obviously we can we can fill it.