16min chapter

The Side Hustle Show cover image

601: The $100k niche consulting business

The Side Hustle Show

CHAPTER

Navigating the Transition to a Side Business

The chapter explores the speaker's journey of transitioning from a full-time job to focusing on a side business, emphasizing the importance of reaching a revenue target. It delves into industry-specific constraints, unconventional marketing strategies, and the evolution of the consulting approach over seven years. The conversation also discusses the increasing pressure on students for college applications and encourages listeners to pursue business ideas despite societal expectations.

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