The Intersection of Data, Culture, and Fan Engagement in Soccer

Check Out Sportslab360 Below: https://sportslab360.com/ Gary is joined by Professor, Soccermatician and co-founder of Twelve, David Sumpter. He has worked with some of the biggest clubs in the world, including Barcelona and Ajax, and his company Twelve are helping support professional clubs all around the world with data solutions. David's approach is certainly unique. He has studied and researched the behavior of birds and fish as it relates to football tactics. He also has looked at scanning behavior and measuring motion, cues, co-ordination and decision making. This interview is guaranteed to make you think outside the box! Please leave a comment if you enjoy it!