The Biggest Takeaway for Me

The biggest takeaway for us, I think was around scaling and training the team. We started working with a CEO coach over two years ago now it was like exactly two years ago so the end of 2020 to get visibility on our org chart. The people that kept their foot on the gas were rewarded in Q4 as costs came down and as margins went back up Because you maintained market share you deterred competitors from entering the space.