NBC signed a contract thinking we basically have a lock on all the football and then they invented more football. They invented a holiday out of nowhere. And it's every week. It's amazing. By this point, the NFL starting to wake up to this idea that, you know, they're still not willing to play with the blackouts at all. But maybe people watching on TV can be better than people coming into the stadiums. Maybe there's enough money in this that for us to be nationally broadcast on Monday night.
The NFL — it’s almost synonymous with America today. And its history is a fascinating lens to explore the nation’s development over the last 100 years, from WWII to TV and suburbs to the Internet and social media. What began as a quasi-illicit league in small midwestern towns is now the single largest media property in the world today by revenue. And whether you watch football or not, this is one incredible business story. Acquired is ready for some football — let’s kick this Season off right!
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