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How Finance Can Help Drive Customer Retention with Nick Tarnoff, VP Finance, SupportLogic

The Role Forward: A Strategic Finance Podcast

CHAPTER

The Importance of Customer Retention for Finance Leaders

This chapter emphasizes the significance of customer retention in a subscription-based and SaaS economy. It discusses the benefits of nurturing customer relationships, the cost-effectiveness of retention, and the potential for word-of-mouth referrals. Finance leaders are encouraged to consider the financial implications of customer retention and exploring different approaches to customer acquisition.

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