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At The Money: Algorithmic Harm with Professor Cass Sunstein

Masters in Business

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The Algorithmic Influence: Impact on Society and Consumer Behavior

This chapter examines the significant role of algorithms in shaping consumer experiences, from personalized pricing to tailored recommendations in media consumption. It raises critical concerns about the cultural homogenization and echo chambers that emerge as algorithms cater to individual preferences, ultimately fragmenting society. Additionally, the chapter discusses the ethical dilemmas associated with targeted advertising and the implications of advanced AI in influencing user behavior, calling for greater awareness and regulatory measures.

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