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Starting an education giant in a “bad market” | ClassDojo’s story | Sam Chaudhary (Co-founder and CEO)

In Depth

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Navigating the EdTech Landscape

This chapter delves into the experiences of two British entrepreneurs as they launch an edtech company in the U.S., addressing the challenges faced in a market overly focused on institutional needs rather than direct consumer demands. It emphasizes the importance of aligning entrepreneurial visions and the necessity of a consumer-oriented approach to education. The narrative also highlights the early stages of building a business, exploring themes of collaboration, mentorship, and the intrinsic motivations that drive investment in education.

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