#471: Building a change maker culture with Steve Blum, Autodesk
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
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Prioritization and Progress in Change
This chapter underscores the importance of prioritizing must-have elements over nice-to-have features during change, advocating for progress over perfection through iterative processes. It also delves into balancing transformational work with day-to-day operations within a team and managing resistance to change through effective communication and education. Emphasizing the significance of delivering a world-class customer experience, the chapter highlights aligning all transformation efforts with enhancing the customer experience for competitive advantages.
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