I think we have to make data emotional, because emotions are what drives us to act. And so if you think about florence nightingale, was a hero of mine che the career of nursing. She also founded a lot of the statistical analysis that we do in society. So i wonder why we don't do this all the time? Is it that we're just not taught how? Or is it that we just figure that knowing the information is enough, and we just leave it for people to figure out on their own? I'm just curious.
“We have to make data emotional because emotions are what drive us to act,” says Chip Heath, a professor of organizational behavior and author of the new book, Making Numbers Count: The Art of Science of Communicating Numbers. In this interview with podcast host Matt Abrahams, Heath talks about ways that data and statistics can be used to illuminate — or obscure — our message. “A lot of people in the world don’t understand numbers like the numbers people,” he says. “And there are a lot of untranslated numbers that float around in organizations and in society.”
Heath suggests thinking about numbers like a foreign language we need to “translate” for our audience: “If we don’t translate numbers into something that’s more tangible, we’re going to sacrifice in a big way.“
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