Unpacking Multilevel Marketing: Structure and Deception

This chapter explores the terminology and financial structures of multilevel marketing (MLM) systems, focusing on key concepts like 'upline' and 'downline.' It critically examines historical contexts and recruitment practices, revealing the psychological manipulation used to attract participants while emphasizing the deceptive nature of profitability claims based on internal purchases. Personal anecdotes illustrate the emotional and financial toll on individuals involved in MLMs, highlighting the complex interplay between empowerment and exploitation.