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Meta Facebook Advertising in 2023

The Digital Marketing Podcast

CHAPTER

Instagram Ads in 2023

Advertising on Instagram is more popular for from advertisers than it is Facebook. Most people running ad campaigns in any sort of digital marketing tend to be younger. There's definite bias towards Instagram so because there's more demand for Instagram ad real estate  it's actually now more expensive than Facebook slightly less effective. If you don't get your Instagram account set up and link to your Facebook page or add it into your business manager account then it’s going to look from your Facebook page and just doesn't look right.

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