Ama Amo-Agye scaled Plantmade from £100 to £13m — and discovered that success changes the rules faster than founders expect.
Ama joins Rory Sutherland and Elfried Samba to explore how the skills that drive early momentum can quietly become constraints as a business scales.
From building in public to recognising when the company had outgrown her original operating model, this episode examines why success can become the hardest thing to manage.
Follow Rory:
Instagram: @rorysutherland_clips
Tiktok: @Rorysutherlandclips
X: @rorysutherland
Linkedin: in/rorysutherland/
Follow Elfried:
Instagram: elfriedsamba
Linkedin: in/elfriedsamba/
https://www.butterflyeffect.xyz/
Follow Ama:
Instagram: @amaa__official
Tiktok: @amaamoagyei
Linkedin: in/ama-amo-agyei/
A @Sassy+ original podcast series
