2min chapter

The One You Feed cover image

Eric Johnson on The Elements of Choice

The One You Feed

CHAPTER

What Choice Architecture?

What does choice architecture mean? It reflects the notion that somebody constructs a place you make choices. Whether it's aerplane cockpit or dating siht, someone has made a set of decisions about things like how many options to present. And us who are making choices, let's call the chooser. The designer essentially has made these decisions before we ever make the choice.

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