How to Build an Ampathetic Brand

In 2016, Maria Ross realized that she was trying to teach her son that empathy was a way to success, when the world around them seemed to be sending the exact opposite message. So she took her years of experience as a management and brand consultant to make the case for empathy not as a moral imperative, but as a business strategy. She turned her research into a book called The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.