Ecommerce Playbook: Numbers, Struggles & Growth cover image

Understanding Spend vs. aMER, and Spending Power

Ecommerce Playbook: Numbers, Struggles & Growth

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Forecasting Brand Performance Through Spending Efficiency

This chapter explores the importance of assessing a brand's spending capabilities and its impact on efficiency over time. It discusses seasonal influences on product demand and how ensemble models can enhance forecasting and budget allocation strategies.

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