What's the Difference Between Storytelling and Product Design?

Guru: In the beginning of a project, everything is chaotic and it's all up in the air. But you need to start, get all of your kind of ideas out and realise what's relevant and what's not relevant. This is where actually understanding the story of people, understanding our product story and see how those two fit together. That's where applying kind of principle for storytelling and also just in general thinking about that everything is a story. Every product experiences a story. If you sat in front of your computer doing something that has a story running to it. And then obviously, talking about the audience for the book and why it's relevant and how it compares to other books out