2min chapter

Masters of Storytelling cover image

Gabor Harrach: Branded Content and Community-Led Storytelling

Masters of Storytelling

CHAPTER

The Importance of Having a Business Model

"I was a little bit like the Rupert Murdoch of our high school because my main interest probably was not to provide good journalism," he says. He describes his early financial interest as both a blessing and a curse. "We have a business model. We support an even bigger business model for our brand."

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