If you're going to accomplish profound social change, you are probably going to break the rules. Nelson mandella became the father of south africa while he was in jail. Luther king's letter from a birmingham jail occurred,. and he wrote while he Was in the birmingham jail. Rose parks sitting in front of the bus not what she's supposed to do. She's supposed to sit on the back of the bus. So inherent in breaking the rules is being comfortable with being disliked...and certainly being a nonconformist.
Today we kick off our new series, "The Blueprint." Jason gives practical advice on how to brand yourself (1:33). Then, Jason sits down with Stanford professor and author Jeffrey Pfeffer to talk about his new book, "7 Rules of Power: Surprising--but True--Advice on How to Get Things Done and Advance Your Career" (14:36).
(0:00) Jason tees up today’s show!
(1:33) The Blueprint E1: branding yourself
(13:39) Visa. Learn more about Visa’s online Small Business Hub at Visa.com/smallbusinesshub.
(14:36) Jeffrey Pfeffer speaks about his book “7 rules of Power”
(28:26) LinkedIn Marketing - Get a $100 LinkedIn ad credit at https://linkedin.com/thisweekinstartups
(29:56) Break the rules: Why are people so uncomfortable breaking the rules?
(37:41) OpenPhone - Get an extra 20% off any plan for your first 6 months at https://openphone.com/twist
(38:58) Show up in a powerful fashion: body language
(41:45) Building a brand
(50:12) Use your power
(53:53) Trump using his power
(56:46) Once you have power, what you did will be forgiven forgotten or both
(1:01:42) Q&A: how do introverts exert power?
(1:02:46) Best networking tips