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#403: How Storytelling Through a SaaS Platform is Revolutionizing Autism Care

Business of Story

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The Importance of Mentoring in Parenting

Mira Sorvino: It's just so easy to flip back into old habits, which is making your product or your business the hero of the sword. I was actually trying to put the parents at the center of it, but because it was at the end of the ABT, it changed the context dramatically. She says you want to talk to them about the story about them. Your story is about them. You come in as happy ladders as the brand at the very end and play that more important role of mentor guide with what they're going through.

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