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Season 8 | Ep 88 | Scaling Sales In A Creative Agency

Agency Blueprint

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The Importance of Activity-Based Selling

People ultimately buy from people that they know, like, and trust. And if you're not building any of that with them, then you're not going to make the sale. You need to make sure that they reach what is referred to as conceptual buy-in. They haven't decided that they can afford you. Then you have both the emotional buy and the analytical buy that comes later on.

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