Is It Easier to Develop Empathy Cross Functionally With Sales and Marketing?

Kathleen's post is about developing empathy cross functionally with sales and marketing. She gives you three really good ways of doing it from the position of someone who spent time in sales. Each side should go work on the other side to really become great at their roles, she says. James: I think that idea of marketing is sales to masses of people doesn't build a whole lot of affinity.