2min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

Bill Gurley – All Things Business and Investing - [Invest Like the Best, EP.137]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

The UGC Stuff Tends to Lean More Towards Get Big Fast

I think every company that's trying to build a market place, ou g s an nowwork of fact, should have some definition of what quality looks like. If you're in an advertising oriented world, you should not try and monotize until you're north of ten million users. Your ability to get a decent c p m is not high enough to warrant lose the screen real estate in whatever other viral growth mechanism you could have put in there. I think the u g c stuff tends to lean more towards get big fast. The marginal cost on a u g c play is pretty low. And we've been in a capital environment where there's enough people that have seen that work

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