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288 - Underrated Marketing Psychology Bias (That Most Marketers Aren’t Using) with Dr. G

The Marketing Millennials

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Leveraging Influencer Marketing and Omission Bias in Strategy

This chapter explores the dynamics of influencer marketing, emphasizing that anyone can influence by sharing product experiences without financial incentives. It further examines marketing strategies like omission bias, using the competitive tactics of Avis against Hertz to illustrate how addressing overlooked consumer concerns can effectively differentiate a brand.

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