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2min chapter
Most Contagious Live: building creative effectiveness at Heineken and 2025 trends
The WARC Podcast
Intro
In this chapter, speakers share insights from a vibrant event on innovative advertising campaigns and strategies. The focus is on fostering creative effectiveness, exploring Heineken's practices, and addressing the impact of social media on marketing trends leading up to 2025.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode