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Season 3, Episode 3: The Sonos IPO

Acquired

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The Shift in Consumer Audio Preferences

This chapter discusses the changing preferences of consumers towards low-quality, convenient speakers and the impact it has on the market. It explores the entry of Amazon's Echo and its voice assistant 'Lady A', catching Sonos off guard. The chapter also discusses Sonos' strategy shift towards voice technology and the integration of existing voice assistants into their products.

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