LIVE Q&A from brightonSEO
Search Off the Record
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The Importance of Template Content
The easiest way to get out of this rut is to optimize your H1. template content works because it brings consistency, coherence and human beings have a tendency to like certain anchors. What does the crawler look for? Oh, so the alt tag. Yes, the alt tag says here, Miriam has feelings and Miriam does have feelings. It's called an alt attribute. All right John might go rogue here. Don't listen to his advice.
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