278: Re-envisioning the SDR role through the lens of a Demand Gen Marketer
The Predictable Revenue Podcast
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I Hate Attribution
Most companies, they usually have some type of timeline behind it. So 60 days, if there's no marketing touch, then it's fair game for an SDR to call out and it's SDR credit. If the SDR outreach was a quarter ago, it doesn't count anymore,. timing's too long and they come in through inbound, it's no inbound. And I think that's kind of stuff that you should be working on and focusing on as a company versus that.
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