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Inside Instagram's Creator Machine with 'Alright, Hey!'

Culture Vulture

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Social Media Isn't This Fake World

I think now more than ever with like the over saturated market of creators, they are so willing to switch off from you because they've got 100 others that are on their radar. So it is like challenging. The brands that are doing it the best are kind of giving us all this breeze. I'm going to be authentic because that's what works. And again, fully authentic. It was one of the best campaigns that I ever did. Love our working relationship that we have. But obviously still make sure that brand message of we currently have jobs available was included. We are partners more in that campaign.

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