5min chapter

Singularity.FM  cover image

Ursula Eysin on Uncertainty and Future Scenarios

Singularity.FM

CHAPTER

Exactly Is It Good Business Diversification?

I think Shell always tried to create the future they wanted to have. Exactly we could have had electric cars. Made of hemp by the way the body made of hemp and running on batteries. Exactly sounds totally futuristic now doesn't it? But oil companies actually decided no we don't want this competition so let's get rid of it. I'm speaking as a communication expert and an expert for media relations and political communication there are when we look at the future scenarios we also think about other political narratives companies want to play into. We see a lot is just greenwashing it's just okay we buy this this is a actually good business idea.

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