3min chapter

Proof to Product cover image

355 | How Big Box Stores Buy Wholesale with Sally Diguette, Anthropologie

Proof to Product

CHAPTER

Effective Strategies for Presenting Products to Buyers

This chapter explores best practices for presenting products to buyers, highlighting the need for comprehensive information and visual aids. It emphasizes the critical role of physical samples in the buying process, focusing on how timing and relevance impact buyer consideration.

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