The Inverse of Attention Awareness

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In all of our cases, it's like being in Yang. There's the light and the shadow always. But if we look at the other aspect, chances are we'll learn something too. The nervous system is not just able to do this. It's the way it does everything. And I want to return to attention awareness, which are prominent themes in the book. You also give insight into how to pay better attention with the understanding that people are going to go about it differently.

My guest is Rick Rubin, one of the most renowned music producers of all time, known for his work with a wide range of artists, including Run DMC, Public Enemy, Beastie Boys, Red Hot Chili Peppers, JayZ, Adele, Johnny Cash, LL Cool J, Slayer, Neil Young, Ye (formerly Kayne West), Tom Petty, and many more. He is also the author of a new book, "The Creative Act: A Way of Being," which explores the creative process and how to access creativity. We discuss topics such as finding inspiration, the role of feelings as guideposts, learning from observing nature, balancing self-doubt and anxiety, and adopting new perspectives to channel the creative process. Rick also shares his thoughts on using deadlines, eliminating distractions, and how our experiences and emotions influence the creative process. Additionally, we discuss his love for professional wrestling. Our conversation can be applied to any activity or profession to access creativity.

For the full show notes, visit hubermanlab.com.

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Timestamps

(00:00:00) Rick Rubin

(00:04:24) Sponsor: LNT

(00:08:23) Creativity & Ideas, Cloud Analogy

(00:12:26) Language & Creativity; Kids

(00:17:36) Feelings & Creative Ideas

(00:22:01) Rules, Choice & Art; Personal Taste & Other’s Opinions

(00:29:59) Sponsor: AG1

(00:30:20) Changing Perspective & Creativity

(00:35:04) Scientific Knowledge; Opinions & Art

(00:41:27) Finishing Projects; The Source & Nature

(00:47:40) Perception Filters, Contrast & Novelty

(00:58:42) Music & Identity, Evolving Tastes

(01:04:14) Focus, Disengaging & Subconscious; Anxiety

(01:13:22) Collaboration, Art & Rigorous Work

(01:18:26) Process & “Cloud”; Perception & Storytelling

(01:29:13) Limited Resolution, Considering the Inverse

(01:35:38) Wrestling, Energy & Reality; Dopamine

(01:49:43) Wrestling, Style & Performance

(01:52:40) Resetting Energy & Nature; Nostalgia

(02:01:56) Sleep, Waking Up & Sunlight, Capturing Ideas

(02:08:16) Creative Work Phases; Structure & Deadlines

(02:15:32) Self-Doubt & Performance

(02:19:13) Predictability & Surprise, Authenticity

(02:25:02) Past Experiences, Other’s Opinions

(02:29:42) Public Opinion & Science: Light, Acupuncture & Nutrition

(02:39:44) “Look for Clues”, Belief Effects

(02:46:25) Attention, Emotion & Art

(02:48:07) Mantra Meditation, Awareness Meditation

(02:57:33) Rick Rubin Questions, Zero-Cost Support, YouTube Feedback, Spotify & Apple Reviews, Sponsors, Momentous, Social Media, Neural Network Newsletter

Disclaimer

Title Card Photo Credit: Mike Blabac