The Importance of Staying True to Your Brand

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There's been a ton of other competition by smaller companies trying to kind of wedge their way into this space. I think what we stand for and you know, we have integrity in everything we do. We're high meat low carb, low glycemic. And so I would encourage companies like, you know, as they get out there and they're trying to compete in their space to make sure that they carve out something as differentiated"

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

In Business School, Michael Landa was taught never to take on an industry where 4 players control over 80% of the market. That’s exactly what he did - and now his company, Nulo, is one of the fastest-growing brands in pet food.

Top 3 Value Bombs:

1. Don’t compromise on providing a highly differentiated product and value to end consumers. Figure out what it is that’s going to be different and deliver on it.

2. Once entrepreneurs get traction and they’re on the radar with your brand, you’re going to be scrutinized by competitors. Just stay focused; go slow to go fast.

3. Stand for something. Don’t deviate. Stay true to your brand and your mission. That will get you really far.

Visit Michael’s website and get 25% off your order! - Nulo.com

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