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RV E30 - Revisiting 2022’s Best: Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
B2B Revenue Vitals
Should This Podcast Be a Brand Awareness Thing or Lead Gen Performance Marketing?
Companies are either doing brand awareness, which is fluffy not accountable to results and honestly not effective at all Or lead gen performance marketing, which is all about hitting vanity metrics like leads or different things like that. What you need to do is combine Brand and demand into one team and use it to actually go out and create demand in the market. How long would you give yourself to see to start seeing results that you can report back on? Let's go with follow-up. So what else do we need? Yeah, uh in terms of timeline. I know this is a very hard question to answer, but how many years does it take for your company to get its business off the ground if
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