How to Write a CTA With Zero Questions

The longer you can get them to stay on the email, the higher chance they have of actually understanding what it is you do and the problem that you solve. If you write an email between 25 and 50 words, your chance of getting a response is like leaps and bounds more likely than if you write 100 words or 125. In order to win a sale, the customer actually has to understand the information that you're presenting to them. We see when you ask more than one question in an email, your response rates start to tank.