The New Self-Responsibility

I think that's when like having an audience to that max you is in a lot of ways like the new self-reliance. And then it was like, yeah, why not just share it and just see what happens. I feel like we did a lot of stuff that wasn't necessarily photo focused or yeah, I guess we just didn't try to be like a robotic machine that was trying to grow really quickly. It was like we'd talk about what we're up to or so yeah, I think just being more transparent, I think was a big key there.