4min chapter

Deep Dive with Ali Abdaal  cover image

How To Build A Multi-Million Dollar Empire In Your 20s - Grace Beverley

Deep Dive with Ali Abdaal

CHAPTER

Is There a Sustainable Product Market Fit?

I was willing to disappear off the face of the earth for this project. We're trying to create a place within the market where actually you can just decide to make a better decision. The most sustainable option is not consuming. This is how we care about them. And there's going to be people here who are not right for us, but they don't need it because it's so much middle ground. I'd say only a few brands are really getting right, which would be like Patagonia.

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