LEADING BRANDS® — Wavebreak Podcast cover image

What's Working Now: Scaling Your Brand For The Now & Long-term

LEADING BRANDS® — Wavebreak Podcast

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TYB Funds Joggy

Joggy is owned by TYB. So TYB essentially funds Joggy. We did not, it wasn't like a Kickstarter. It was more so around getting people bought into the mission. And I think what I get excited about kind of near to long term is the idea that the next great Nike will be community founded, led and owned.

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