I think the next, you know, 10 years in gaming will be more transformative than the last 25 have been. And I do think we're going to see kind of a redefining of everything. How games are distributed, how they're played, what's an audience to actually look like? What's the difference between a viewer, a streamer and a player? Jean, another big bucket is spent is this TV advertising spend 150 billion or so globally. We all know that the NFL is number one, two, three, four and five in terms of,. you know, highest valued properties.

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