How to Write a Book That Gets the Job Done

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The job to be done is the theory. But a job can be anything that a group of people are trying to accomplish. What they're trying to achieve, what they're Trying to avoid. Most products don't get an entire job done. You'll have to buy multiple books to try to get the whole job done. The first five people who write a review of this episode on Apple Podcasts will get free access to the Essentialism Academy for one year.

Have you ever wondered why there are so many massive flops in business? How many products and services are launched and then almost immediately forgotten? How can companies spend millions and sometimes billions of dollars to produce something that customers ultimately say is not for them? Today I've invited Tony Ulwick, one of the fathers of the Jobs-to-be-Done theory, to help us understand this phenomenon. This is part one of a two part interview, so tune in for part two next week!

Learn more from Tony here: https://strategyn.com/tony-ulwick/

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