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204. The Jobs-to-be-Done Theory with Tony Ulwick (Part 1)
The Greg McKeown Podcast
How to Write a Book That Gets the Job Done
The job to be done is the theory. But a job can be anything that a group of people are trying to accomplish. What they're trying to achieve, what they're Trying to avoid. Most products don't get an entire job done. You'll have to buy multiple books to try to get the whole job done. The first five people who write a review of this episode on Apple Podcasts will get free access to the Essentialism Academy for one year.
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