Cognitive Dissonance: What We REALLY Believe
Dr. Gary Bell's Absurd Psychology
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How to Reduce Cognitive Dissonance
When a product or an item we purchase turns out badly, it conflicts with our previously existing belief about decision-making abilities. Individuals who smoke might continue to do so, even though they know it's bad for their health. So, how do you reduce cognitive dissonance? People try to seek this consistency, this consistency in thoughts, beliefs, and options.
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