Rehabilitating Porsche | The Need for Speed | 3
Business Movers
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Porsche's Transformation: The Dean Incident
This chapter examines the impact of James Dean's tragic death in a Porsche Spyder on the company's public image and sales. It highlights how Ferry Porsche and Max Hoffman navigated the crisis, ultimately leading to unexpected growth and a shift in the brand's direction towards high-performance sports cars.
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