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#61: Create Brand Messaging That Works (BrandScript Deep Dive)

Marketing Made Simple

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What's Your Aspirational Identity?

In your brandscript, in the from section, all you want to write is unsure. In the two section of who they are going to become, you want to wright, confident. And that really guides your whole story. The whole story now becomes about helping your buyer or seller be confident in the process and in the decision that they're making.

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