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The "Offer" That Helped End World War 1 (Hint: It Included Toilet Paper)

The Russell Brunson Show

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The Importance of Making Good Offers

Harry Reichenbach was basically the single greatest force in the American advertising since PT Barnum. He created an offer to get somebody to become a prisoner of war during World War one. The German army became so concerned that a past law making it a capital offense to pick up any paper on the battlefield in short Bend over and get shot because they wanted more than anything toilet paper.

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