Should a Company Use a Top Down Strategy?

In this episode of the SaaS Revolution Show, SaaStock's CEO Alex Theuma is in conversation with Bernadette Nixon, CEO of Algolia. Bernadette discusses ways to combine top down and bottom up sales motion in the most efficient way. Bernadette will also be speaking at SaaStock EMEA 2021 - a growth-focused conference for SaaS founders and their teams on the journey from $0.1 to $10M ARR. She'll be sharing how to combine the power of your freemium community with direct sales. Get your free ticket now to join the session! https://hopin.com/events/saastock-emea-online-2021?ref=816f9a5f9bfc Capchase: capchase.com/saastock       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)