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Spotify’s Daniel Ek — How to build trust fast
Masters of Scale
The Rise and Fall of Spotify
Daniel says he was surprised by how lukewarm everyone ended up being on the other side. It wasn't until 2015, almost a decade since Spotify had been established and seven years since the Nordic experiment that Daniel started to feel like he was part of the conversation. They may have hacked trust to get the initial buy-in, but Spotify is still working towards a long-term relationship they want with record companies.
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