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092 | Nick Roché, Adidas Adizero Global Product Manager

The Drop

00:00

Evolution of Adidas Adizero Line and Shoe Technologies in Running Industry

The chapter delves into the evolution of the Adidas Adizero line over the past years, discussing advancements, world records, and segment differentiation. It also explores the transition of shoe technologies in the running industry, from boost to light strike pro foams, and the challenges of material selection. The conversation highlights the importance of hydration for runners and the complexities of adapting to market disruptors in footwear development.

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