
Excuseflation
Today, Explained
00:00
The Rise of Premiumization: Redefining Value in Pricing
This chapter delves into premiumization, examining how companies elevate product value to support price hikes. Through case studies like AMC's tiered seating and WD-40's enhancements, it reveals the trend of rebranding ordinary goods as premium offerings and its impact on consumer behavior.
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.