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EP 29 - Audio Ads Are Your Brand's Next Big Opportunity (Here's Why)
Adspend with Ash Melwani and Rabah Rahil
Introduction
High frequency tends to be a negative signal. For us, what we see is when that frequency is hitting an average of three, four, five is when people start to take action. After that fourth listen, after that fifth listen, right, whether it's on one specific podcast or a couple of podcasts, whatever, is when they're actually then going to the website and purchase.
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