Bo Welch: Success sells. Oh, hey, think about this unicorn company or against all odds. This company made it or became successful and very, very few people. It's the humanness in the midst of it that actually rings a lot more true with people but harder to pay attention to. And I love one of my favorite jokes that you tell when you're speaking sometimes is when you talk about why you named the book the five dysfunctions of a team. Because if you had named it like how to have a perfect team and you use this analogy of like if you're walking through an airport and you see a book on how to having a perfect marriage, you're like,